just because you're not a big brand, doesn't mean you can look like one...

Have a logo that's dated and boring? Looking to grab attention and be remembered? Find that your communications are visually fragmented and inconsistent? Want to look professional and be taken seriously?

It's astounding to think that many people still place little or no emphasis on the consistency of their marketing and communication materials yet business cards, letterheads, presentations, invoices, statements, delivery notes and the like make a statement about your company.

If you're perceived to be cheap and unprofessional, that could cost you a new deal. Ask yourself what your materials say to you. Ask some of your customers the same thing. Then compare them to the competition. Are they better, worse or on par? If either of the latter two, you may benefit greatly from involving a professional. If you want to look professional.

Your logo's central to everything you do and it's sole purpose should be to convey the distinct personality and ethos of your brand in a way that's memorable and easily recognisable - often reinforced by a strap line or positioning statement to clarify your message.

Successful logos are a result of careful planning and the use of typography, colour palettes, icons, symbols, illustrations, dividing devices and space - all relevant to your brand or target market. And to extend that even further, a corporate identity system ensures that your documents compliment your logo and ensure that they look professional, neat and easy to navigate.

From initial concept stages, we'll brainstorm with you to make sure that we get everything right.
We'll get inside your head to find out as much as we can about what you like and don't like, who your customers are, what your competition is doing etc. and arrive at a logo you'll be proud of. We can even help you to come up with a strap line that will reinforce your intended message and avoid any ambiguity whatsoever...

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